Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
Come next Tuesday, Michael D. Brown may well unseat incumbent Council member Phil Mendelson (D-At Large) because many voters think he's actually Council member Michael A. Brown (I-At-Large). But to fight the impression that he's simply riding the confusion over a name to office, Brown has put up some campaign signs around town and raised over $23,000 in campaign funds. Well, $15,000 of that was a personal loan from himself to the campaign, but hey, at least he's going through the motions.
Yesterday, Brown sent out an email to friends and supporters claiming he was close to making history, but he really needed their help to seal the deal. The email, in full:
Dear Friends;We are in the final stages of what has been an amazing campaign. I started 10 weeks ago with no money and a few friends like you, and last week a city wide Washington Post Poll showed that I am ahead of the incumbent by 12 points among likely voters. If I win, I will make history. My opponent has spent over $200,000.00 outspending me 20 to 1. He has run TV commercials against me paid for by a political action committee funded with money from a DC businessman and has mailed and handed out tens of thousands of flyers against me. He is supported in this effort by the leading candidate for Mayor and several members of the City Council. All I have is you. Next Tuesday, September 14 is election day. My opponent will surely have people at every polling place handing out his literature and campaigning for him. I need your help now more than ever. If you can spend even a hour or two at a polling place for me, please let me know. I am working so hard and I have come so far. The friends and family that have stood up for me against great odds have made all this possible. It is incredible to me that we have accomplished so much. I know it is a lot to ask, but we are so close and we have so little resources I need your help in this final hour. If you can come to a polling place please respond to this e-mail as soon as possible. We will provide you with materials and assign you a convenient location by your home or office, Thanks for getting me this far. No matter what happens, I have been humbled by your love and support.
"Make history"? "Working so hard"? "We have accomplished so much"? Look, we know that Mendelson was hoping to cruise to victory on little more than his own name recognition, but at least there was no confusion as to which Phil Mendelson people would be voting for. And Clark Ray -- who we spoke to this week -- has actually run a campaign, spending the better part of a year raising over $150,000 and actually challenging Mendelson on the issues. Brown, well, not so much.
Sure, history will be made -- but it might be the type of history that you'd soon rather forget.
Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride
Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...
Small Business <b>News</b>: Social Media and the Entrepreneur
Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.
Panasonic Lumix DMC-GH2 announced and previewed: Digital <b>...</b>
Panasonic Lumix DMC-GH2 announced and previewed: Photokina 2010: Panasonic has announced the DMC-GH2 Micro Four Thirds camera. The successor to the GH1 continues with its 'hybrid' stills/video philosophy but adds a host of tweaks and ...
robert shumake
Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride
Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...
Small Business <b>News</b>: Social Media and the Entrepreneur
Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.
Panasonic Lumix DMC-GH2 announced and previewed: Digital <b>...</b>
Panasonic Lumix DMC-GH2 announced and previewed: Photokina 2010: Panasonic has announced the DMC-GH2 Micro Four Thirds camera. The successor to the GH1 continues with its 'hybrid' stills/video philosophy but adds a host of tweaks and ...
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
Come next Tuesday, Michael D. Brown may well unseat incumbent Council member Phil Mendelson (D-At Large) because many voters think he's actually Council member Michael A. Brown (I-At-Large). But to fight the impression that he's simply riding the confusion over a name to office, Brown has put up some campaign signs around town and raised over $23,000 in campaign funds. Well, $15,000 of that was a personal loan from himself to the campaign, but hey, at least he's going through the motions.
Yesterday, Brown sent out an email to friends and supporters claiming he was close to making history, but he really needed their help to seal the deal. The email, in full:
Dear Friends;We are in the final stages of what has been an amazing campaign. I started 10 weeks ago with no money and a few friends like you, and last week a city wide Washington Post Poll showed that I am ahead of the incumbent by 12 points among likely voters. If I win, I will make history. My opponent has spent over $200,000.00 outspending me 20 to 1. He has run TV commercials against me paid for by a political action committee funded with money from a DC businessman and has mailed and handed out tens of thousands of flyers against me. He is supported in this effort by the leading candidate for Mayor and several members of the City Council. All I have is you. Next Tuesday, September 14 is election day. My opponent will surely have people at every polling place handing out his literature and campaigning for him. I need your help now more than ever. If you can spend even a hour or two at a polling place for me, please let me know. I am working so hard and I have come so far. The friends and family that have stood up for me against great odds have made all this possible. It is incredible to me that we have accomplished so much. I know it is a lot to ask, but we are so close and we have so little resources I need your help in this final hour. If you can come to a polling place please respond to this e-mail as soon as possible. We will provide you with materials and assign you a convenient location by your home or office, Thanks for getting me this far. No matter what happens, I have been humbled by your love and support.
"Make history"? "Working so hard"? "We have accomplished so much"? Look, we know that Mendelson was hoping to cruise to victory on little more than his own name recognition, but at least there was no confusion as to which Phil Mendelson people would be voting for. And Clark Ray -- who we spoke to this week -- has actually run a campaign, spending the better part of a year raising over $150,000 and actually challenging Mendelson on the issues. Brown, well, not so much.
Sure, history will be made -- but it might be the type of history that you'd soon rather forget.
robert shumake
Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride
Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...
Small Business <b>News</b>: Social Media and the Entrepreneur
Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.
Panasonic Lumix DMC-GH2 announced and previewed: Digital <b>...</b>
Panasonic Lumix DMC-GH2 announced and previewed: Photokina 2010: Panasonic has announced the DMC-GH2 Micro Four Thirds camera. The successor to the GH1 continues with its 'hybrid' stills/video philosophy but adds a host of tweaks and ...
robert shumake
Arrowheadlines: Chiefs <b>News</b> 9/21 - Arrowhead Pride
Good morning Chiefs fans! Another serving of Kansas City Chiefs news waits below. I have mixed thoughts after watching most of last night's game. The 49ers looked good, but shot themselves in the foot a few times. I'm hoping Arrowhead ...
Small Business <b>News</b>: Social Media and the Entrepreneur
Social media and entrepreneurship represent the perfect partnership in today's small business world. Free and easy to operate social media tools have made it.
Panasonic Lumix DMC-GH2 announced and previewed: Digital <b>...</b>
Panasonic Lumix DMC-GH2 announced and previewed: Photokina 2010: Panasonic has announced the DMC-GH2 Micro Four Thirds camera. The successor to the GH1 continues with its 'hybrid' stills/video philosophy but adds a host of tweaks and ...
No comments:
Post a Comment