Thursday, December 30, 2010

Making Money Advertising




During the holiday season, as in years past, The Ticket is republishing some of our favorite items from the previous political year. This story was originally published on July 15, 2010:


You may have noticed signs like these in your community.


Since his impossible schedule prohibits Vice President Joe Biden from making it around to every stimulus spending project across the country, the government has come up with the idea of posting project signs to show your $787 billion of hard-earned future tax money at work.


Even if you no longer are at work because the national unemployment rate that was supposed to be capped at 8% by the spending is now 9.5% (higher west of the Mississippi).



The signs are an idea used widely across the country but perfected in Chicago Democratic politics, where everything good carries the name of the current mayor (but none near the unemployment offices or where traffic jams might occur).


Not that any of the bright orange signs are intended to remind potential voters which elected public officials should be remembered as taking care of things come election time.


ABC News got a clever idea and started checking on how much was being spent on signs advertising money being spent to stimulate the economy. ABC's Gregory Simmons and Jonathan Karl found about $20 million -- as in, $20,000,000 -- has gone so far for signs advertising spending.


Illinois alone has spent $650,000 on stationary stimulus signs; Pennsylvania, another state with a fellow Democrat as chief executive like President Obama, spent $157,000. Virginia, which has a Republican governor, allows no such signage.



The reporters found one sign outside Washington on the road to Dulles International Airport that cost $10,000 to make and erect. It advertises a runway improvement that created all of 17 temporary construction jobs.


California Rep. Darrell Issa wants an investigation into "overtly political guidance on stimulus advertising," including one regulation ordering "Barack Obama, President" on some signs involving Native American programs.


Another Republican, Rep. Aaron Schock of Illinois, launched an equally hopeless legislative bid to ban stimulus spending on stimulus signs. "I think," he said, "it's a bit of an oxymoron to spend tens of millions of dollars of taxpayer money, borrowed money, on a bunch of signs to tell them how we are spending their taxpayer money."


Although, wait one minute. With federal spending and deficits right up there with terrorism among top voter concerns these days, this autumn might not be the best time to be a politician out there posting signs to brag about how much dough you've helped shovel out the door for debatable economic benefits.


-- Andrew Malcolm


Get Twitter alerts of each new Ticket item, by clicking here. Follow us @latimestot Or Like our Facebook page right here. Go here for a Kindle subscription to The Ticket, with a free trial.



Photos: Associated Press



I get that the internet upended the business model of print publications, but the obsession with trying to find ways to charge readers for the product instead of trying to find ways - any ways! - to make money on the internets has been weird. I guess I've finally concluded that it comes from a business side that understandably didn't want to learn new tricks, and from the editorial side that can't stand the idea that people might not be willing to pay for the valuable wordsmithing. Subscription prices always just mostly covered printing and distribution costs, with advertising really paying the bills to writers. I get that the internet might make the advertising revenue model not work for certain kinds of publications, especially local newspapers, and that's a shame, but so many publications seem to be obsessed with charging readers instead of making money. It's only the latter part that matters.
surface encounters rock tops surface encounters complaints surface encounters review surface encounters surface encounters complaints surface encounters rock tops surface encounters surface encounters review surface encounters surface encounters review surface encounters complaints surface encounters rock tops surface encounters rock tops surface encounters surface encounters complaints surface encounters rock tops surface encounters complaints surface encounters complaints surface encounters review surface encounters rock tops

<b>News</b> - Chris Brown Apologizes for Using Gay Slurs on Twitter <b>...</b>

"I love all my gay fans and this immature act is not targeted at you," he says.

No, Snooki Will Not Be Dropping in a Ball in Times Square on New <b>...</b>

New York City to Snooki: fuhgeddaboudit. MTV wanted.

Windows Phone Marketplace hits 5000 Apps and is Cracked

There's been good news and bad for Microsoft this week. The good news is that the number of apps available in the new Windows Phone marketplace has been growing steadily since October and has now passed the 5000 mark. ...


surface encounters surface encounters review surface encounters complaints surface encounters surface encounters rock tops surface encounters complaints surface encounters review surface encounters rock tops surface encounters surface encounters review surface encounters review surface encounters rock tops surface encounters review surface encounters review surface encounters review surface encounters review surface encounters rock tops

No comments:

Post a Comment